How to analyze and optimize search performance in an omnichannel environment?


Search optimization is a critical lever in enhancing performance across e-commerce.

In this webinar, we will take you on a tour around the different search indicators and approaches towards search optimization. We will talk about retailer-specific enhancements and about interesting use cases that we identified based on our in-house data.

Webinar speakers:

Lakshmi Sundararajan

Client Partner
Data Impact

Tereza Mazurova

Marketing Manager
Data Impact

Key takeaways:

- What are the most important indicators to analyze?  

- Local versus global search indicators, is one group more important than the other? 

- What is the best methodology and are the best-practices?

Date: 27/02/2020 at 16:30 CEST / 10:30 EST

Duration: 30 minutes 

About Data Impact:  
Data Impact is a global analytics platform for FMCG brands. Our clients make strategic decisions and optimize execution based on our e-store data and AI algorithms

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